ITV Player is an online video on appeal account attainable admitting the capital ITV website. imports and movies are not currently accessible due to rights issues, and children's programming in accurate is about unavailable. There is no audible CITV alms about some childrens programmes apparent on ITV1 are accessible to watch. Programmes are accessible for 30 canicule on the website afterwards getting aboriginal apparent on ITV. The account was originally alleged ITV Catch Up but was again rebranded 'ITV Player' to accord it a audible proposition
The account started out as a website afore getting continued to Television and added platforms. Initially the website adaptation acclimated Microsoft Silverlight as against to Flash (used by BBC iPlayer and Channel 4's 30 day catch-up service) and Windows Media Video.The account is charge less to use adjourned by pre, mid and column cycle adverts. Previously users accept been able to use ad-blocking software to skip the adverts shown. During Summer 2010, the ITV website was upgraded to ascertain ad-blocking software. Video is beatific at assorted bit ante and uses adaptive technology in the amateur to best actuate amount based on users connection.
ITV Player was appear on 14 December 2010 on PlayStation 3 via the PlayStation Network. ITV Player on PS3 is chargeless and ad-funded with pre-, mid- and post- cycle video ads getting awash and served by ITV. Mobile platforms
On 11 May 2011, ITV arch controlling Adam Crozier appear that a committed ITV Player appliance would be appear on a "wide ambit of mobiles and tablets" during 2011The app appearance programming from ITV1, ITV2, ITV3 and ITV4 for up to seven canicule afterwards broadcast. However agreeable is alone accessible to appearance in the UK and ITV1 programming is blocked alfresco of its accountant areas. The adaptable apps were developed by agenda bureau Candyspace.
An appliance for accessories active Google's Android operating arrangement was appear on 20 June 2011.The app requires Android 2.2 (Froyo) or higher, Adobe AIR and a Wi-Fi connection. Each appearance is torn up to affection non-skippable advert breaks. Users are affected to annals an email abode to use the app in adjustment to acquiesce ITV to “keep you abreast about improvements and added agitative developments at ITV.” ITV is aswell planning on absolution an app that's optimised for Android 3.x (Honeycomb) tablets
An appliance for Apple's iOS operating system, acclimated on the iPad, iPhone and iPod Touch, was launched on 1 July 2011. Like the Android app, a Wi-Fi affiliation is required.
ITV do not syndicate its agreeable to added providers such as YouTube and SeeSaw like Channel 4 or Channel Five. Although some ITV programmes can been apparent on such services, this is area these casework accept adjourned rights with the assembly companies complex and not ITV.